So many people and nonprofits have made an impact on my life. Teachers, spiritual guides, coaches, mentors, and friends have come into my life at various critical times to make a positive impact on me, my career, and my family. How do we continue the tradition of giving what was so freely given to us?

Meaning of Giving

As a small business owner, I struggled to put together a team I could count on. I solicited the advice of several nonprofits such as SBA, Score, and PHXbizConnect by HUUB. These non-profits provided resources for grants, 1:1 support and know how to help me succeed and to enjoy a great quality of life while building and scaling my business, and I have some amazing friendships as a result!

As a small business owner, you have the power to create meaningful change through giving. Whether it's supporting local charities, sponsoring community events, or donating products or services, your contributions can make a significant difference. But it’s not always easy. Prioritizing giving takes discipline and planning.

Giving Back Enhances You

As part of my make-up, I look for those in need. When I meet someone from a networking or professional affiliation event, I ask how they’re doing. If there is a connection, we grab a cup of coffee to get better acquainted to see how I can help. This is a priority for me to ask how I can help.

By prioritizing giving as part of your business strategy, you can build strong relationships with your customers, employees, and community. Giving back not only enhances your brand reputation but also fosters a sense of purpose and fulfillment for both you and your team. Identify what you love (for me, its women, children, and the arts), and give of your time, talent, and treasury. The needs are so great! But the reward is greater.

It Starts with You

It’s always hard to get started if you haven’t done this for a while. If I want to start running, I set out my clothes and shoes at night; if I want to eat better, I start paying attention to what I eat and the portions. I know that if I focus on what I can predict and influence, the results will come.

Take the first step towards integrating giving into your business model. From implementing corporate social responsibility initiatives to creating partnerships with non-profit organizations, there are numerous ways to incorporate giving into your small business. Start making a positive impact today and watch as your business thrives while making a difference in the world.

 Written by Jacqui Sabo, the founder of AIR. She can be reached at jacqui@airinaz.com or 480-487-4749.